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Joining James Street was an easy choice for forward-thinking European lingerie brand Love Stories, with the latest boutique designed to capture the essence of the location by providing a truly unique retail experience.

The Love Stories brand required a special location to showcase its seasonal collections in Australia and after careful consideration, the classic, timeless elegance of The Calile Hotel was found to resonate with the Love Stories vision. “Being able to provide Brisbane’s discerning shoppers with our gorgeous range, in such a beautiful location alongside iconic local designers made perfect sense,” states Store Manager Felicity Martin.

For Love Stories, it was a clear choice to house their only Queensland boutique at the base of the striking The Calile Hotel – located in the heart of James Street which has over the past decade evolved into a leading fashion hub for the discerning shopper.  “It is a must-visit experience for locals and tourists alike, with many repeat visitors now calling James Street their local,” says Martin.

The subtropical James Street location also provides Love Stories with the perfect opportunity to celebrate its Swimclub capsule, an array of colourful prints and unique materials perfect for an endless summer.

A lingerie brand first and foremost, Love Stories learned that customers were opting to swim in the brand’s stylish lingerie for a lack of appealing swimwear options. What better cue to design a swimwear line with bikini's, swimsuits and beachwear – and what better place to reside than Brisbane’s own ‘urban resort’ The Calile.

The store design reflects the hotel’s salient architecture with the use of sensory natural elements from the detailed timber parquetry floors, linen curtains and suede textures to the clean turquoise tiles reminiscent of pools and the soft pastel tones utilised throughout.  The boutique is light, warm and inviting with generous floor to ceiling space conjuring a sense of breezy days and relaxation.

Hailing from the Netherlands, Love Stories was founded by ex-interior designer Marloes Hoedeman in 2013, who after a fruitless search to find lingerie that was as fashion-forward and effortless as the rest of her wardrobe, began designing lingerie that’s as versatile as she knew women to be. The type of lingerie that makes one feel beautiful, minus the discomfort.

A refined yet relaxed approach is one that we appreciate – so dive in and immerse yourself at this stylish boutique located on the ground level of The Calile.

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